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Of course, it didn't take long before the rest of the world caught on to this trend, and soon, they became a beloved wedding dress silhouette

For the study, Professor Marina Bloj and Professor of Visual Perception from the University of Bradford, said: 'The confusion would have never occurred if it was not for the special colours present in the photograph, it would not have happened with other coloured dresses.' As part of the experiment, the team adjusted the colour of a disc to correspond to the colours the participants saw in the photograph