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Lulus Lulus has some amazing formal gowns and maxi dresses that are almost always under $100

It has been the subject of glowing profiles (The US$50 dress that conquered Britain) and an inevitable backlash (Summers hottest Zara dress is a US$70 sack.) It is beloved by influencers and celebrities the fashion blogger Susie Verrill wore the dress in March, and the broadcaster Victoria Derbyshire is also a proud owner, wearing it on her BBC show in July

Pinkblush Pinkblush Maternity Light Pink Sweetheart Neckline Open Back Maxi Dress Current price: $92.00 From Macys Wishlist Add To Wishlist Loading Inventory

Remember, the goal is to complement your outfit without drawing attention away from your hat or standout pieces