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[hubspot type=form portal=6185384 id=7aa19e91-dc81-4685-a3e6-da8cf14c48d8] According to a 2022 report by Nielson, Black consumers possess more power and influence in the retailing marketplace than ever before given their growing buying power and population rate. The report also notes that the Black population is expected to grow by 22% between 2020 and 2060, along with their buying power which is expected to reach $1.8 trillion by the end of 2024, with an analysis by McKinsey & Company suggesting that Black consumers spending on apparel and footwear alone will grow by about six percent a year to equal $70 billion by 2030

It combines two words that are essentially opposites and expects you to make sense of the gulf between them

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