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The dress itself sold out by the end of the weekend, but luckily for the brand, it had a larger goal in mind: Debuting its Design Lab collection, focused on "fashion-forward finds." "The program was designed to introduce Design Lab to this customer where she is engaging and consuming content every day," said Lord & Taylor CMO Michael Crotty.

Aylen said she tried to bring a European kind of energy to the store stocked with her Lisbon and Crafted Ibiza collections of colorful dresses, skirts, tops and even swimwear, which is a first for a U.S

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