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EAN: 9781305641150
and how to observe their interactions with proteins (e
The book endured as a lasting
Based on Tim Burton’s classic film The Nightmare Before Christmas
Creating Corporate Reputations Raj Mitra EAN: 9781305641150Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high status companies become corporate super brands, and it presents managers with a framework to proactively enhance their corporations' desired reputation. While many books concentrate on
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