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Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales Product Form:Paperback / softback This comprehensive and popular annualAuthor(s): Richardson, Linda In this revised edition of her best seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer focused, dialogue selling. Featuring real world dialogue samples, helpful dos and donts, self tests, checklists, and other useful tools, this guide offers insight on every aspect of face to face selling, from the initial introduction through the needs identification and the