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Stephen Cottrell, "Smoking and All That Jazz" in Smoke, pp

[Our] consumer research indicates that about 70% of HTP consumers choose menthol flavor, so we have equipped the Ploom S 2.0 with a new heating mode, TASTE ACCEL, which effectively lengthens the duration of the peak heating temperature compared to that of its immediate predecessor, the Ploom S. This, he added, achieved a balance between the freshness of menthol, rich vapor, and clear tobacco taste, making it the ideal device for consumers who enjoy menthol flavors. JT doesnt restrict itself to introducing new Ploom device versions in its drive to creating consumer choice, though

Operation is straightforward

Garcia: An American Life , p