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Local tobacco companies may leverage distinct pack designs to attract customers

Author Richard Kluger Richard Kluger is the author of Ashes to Ashes: Americas Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris , which won the Pulitzer Prize

The campaign featured a public service announcement (PSA) Idrissa which reinforced the use and benefit of graphic pack warning labels as they were introduced in the country

However, no longer watched over by SARS inspectors, some unscrupulous cigarette companies began to only declare a small part of their actual production volumes, therefore paying considerably less than they owed