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Black smokers are more likely to try to quit than other groups, but because of their disproportionate use of menthol, they are less likely to successfully quit

While the 20 different Zyn products authorized for marketing and sale in the US received FDA authorization for marketing as a modified risk tobacco product (MRTP) in June 2026, they are only allowed to make the specific claim that, Using ZYN instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis. No other oral nicotine product has been granted an MRTP order

reported past-year marijuana use in 2020, with an increasing trend in regular use

While some smokers prefer traditional tobacco notes, others seek cooling sensations, aromatic blends, or capsule-based options that allow flavour customisation