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The Silver designation indicates a lighter menthol character compared to the Gold variety

Ideal for smokers who prefer a pure, intense smoking experience, these cigarettes deliver consistent quality and natural authenticity

Improper storage or exposure to air can cause the aroma to fade

"Natural American Spirit offers the best in organic & menthol tobacco cigarettes" Americanspirit.com website When we wrote about them in 2015, after FDA warned them about being aggressive in their "organic" claims, we noted that it used to be that a shady company masking its harm would be taking tactics 'right out of the Big Tobacco playbook', but today cigarette makers use tactics 'right out of the Big Organic playbook.' Though it's wrong to think natural means healthier (see my book on natural versus artificial flavors, colors, etc.) people do just that