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Focus your early communication efforts on letting people know that the change is coming

Later, he got a job at Lockheed assembling planes and bought a house in the Valley

To neutralize smoky flavors in soups or stews, add ingredients like diced potatoes, which can absorb excess smoke

(Purity is the Nashville-based company for whom the initial Ernest advertisements were created.) But within a few months people were saying, Hey Vern! His ads turned out to be the most successful advertising campaign in the companys history. After Ernests triumph with Purity, commercials featuring Varneys alter ego were commissioned everywhere, initially focusing on products and services that were hyper-local and part of day-to-day life: regional milk chains, local news broadcasts, grocery stores