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food system." In the same way tobacco companies formulated cigarette products to maximize their addictiveness, the study's authors accuse the food producers of taking the same tactics, pumping edible and drinkable products full of sugar, caffeine, fat, sodium and carbs to create an artificially rewarding eating experience. Foods produced by tobacco-owned companies were 29% more likely to be classified as hyper-palatablehaving a certain mix of ingredients designed to be addictivedue to fat and sodium, the studys authors found, and 80% more likely to be ultrahigh in carbohydrates and sodium than foods that were produced by other companies