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People want mildness We also should win more young smokers with mildness. Market research analysis by Philip Morris, 1959 74 In the Australian context, certain filter variants, such as recessed and firm filters, became more prevalent following the implementation of plain packaging laws, which placed tight restrictions on external branding
It is much more likely that smokers who are unable to tolerate the extent of proposed nicotine reduction would switch to other sources of nicotine, rather than try to compensate by smoking more VLNC cigarettes more intensively." Many smokers had the misperception that smoking VLNC cigarettes is less likely to cause cancer, and some stated that they would be less likely to quit
Remove the biggest odor sources first