Bottom line: freezing cigarettes can work in theory, but its a delicate dance
[14] In response, Robin Sommers, the CEO and majority owner of Santa Fe Natural Tobacco Company, stated that "Native Americans are not a target market for American Spirit", stating that the use of this imagery was due to the company's goal to bring tobacco usage more in line with a perceived "moderation" by Indigenous peoples in the 15th century and that proceeds from sales support Native communities
We may if we wish think of them as metaphors- as shards of ancient sculpture, or architecture fragments, or the discarded costumes of kings and jugglers- but it is important that we remember also their inconsequence, for otherwise their new nobility and eloquence, their classical rectitude, would not so deeply touch our hearts
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