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However, not to be washed away by the antismoking groups, Camel swiftly marketed that its cigarettes contained 28% less nicotine than the other four leading cigarette brands

History of Men's Fashion , Nicholas Storey, 2008, p93

Without a doubt, the same will happen with the PM 3+

The brand found a great connect with the people whose internal dreams to excel in sports perhaps could not be realized, the ones who appreciated sports only in their drawing rooms and office discussion, for their lives left very little time for actual sporting The brand subliminally provided them with an option to be sportsmen at last (!) and satisfy their much suppressed desires and urges, if not at a playfield, at the workplace