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Consumers will want to engage in an experiential way with cannabis brands and it wont be at cannabis events exclusively, consumers will expect to see cannabis brands in all the same places they see alcohol brands, even if sales and sampling arent available, which means experiences will need to be multi-sensory and strongly personal

Within ten to fifteen years, the risk of lung cancer death and heart disease approaches that of non smokers

The actual size of the printed area will always be approx A4 in size

About The Author: Travis Baugh is a Digital Brand Marketing Manager for Carrier, where he develops informative, straightforward content to help homeowners better understand heating, cooling, and indoor air quality