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I believe that the principle of the soft sell is superior to that of the hard sell, in which the consumer senses the effort

Handy DuMont Packaging Each pack of DuMont Full cigarettes contain 20 king-size smokes, which are carefully crafted for a perfect burn and an effortless draw

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The annual economic costs of just bidi smoking amount to approximately 0.5% of Indias GDP (Rs.80,550 crores in 2017, or Rs.100,385 crores in terms of 2018-19 current GDP), while excise tax revenue from it is only 0.5% of its economic costs