In the intervening years, the Diffie family lived in San Antonio, Washington state, and Wisconsin
In September 2003, the EU's then-health and consumer-protection commissioner, Britain's David Byrne, said he was convinced that "an image really is worth more than a thousand words," and called for "innovative ways to illustrate the reality that half of smokers will die from illnesses related to their addiction." He argued that countries that were already using the images "had shown that this was an effective way to warn people." Eight years on, Byrne's call for innovation seems to have gone unheeded, say the advertising experts
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There was nothing else like the King on the market, and after the initially surly man tried it at last summers focus group, he gave it the highest possible rating, saying he was definitely going to buy this. The focus-group responses were across the board more consistently favorable than any NJOYs private-equity investors had ever seen
