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Sales data from one state, for instance, might show that state residents purchased 100 million packs of cigarettes in a year, but survey data about smoking rates might suggest that 150 million packs were smoked in that state

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With the end of Prohibition and the decline of the temperance movement, advertising in the 1930s and 1940s was defined by campaigns which often included explicit health claims, such as They dont get your wind (Camel, 1935), gentle on my throat (Lucky Strike, 1937), play safe with your throat (Phillip Morris, 1941), and Fresh as mountain air (Old Gold, 1946)

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