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And in a situation where the prices for a pack of cigarettes are growing, and the incomes of the population remain at the same level, a further increase in the cost can lead to a significant increase share of illegal trade, inevitably spurring the consumption of cheap counterfeit products of dubious quality. The government is boasting of a 10.1 percent drop in domestic tobacco consumption to 3.7 billion units in the first quarter of 2023 compared with the 4.1 billion units during the same period of the previous year, though there are doubts whether these figures actually reflect the state of play in a market where the share of illegal trade reportedly is surging

5) Free sample could be provided

According to a Truth Initiative study, the overwhelming majority more than 86% of e-cigarettes on the market in March 2024 were illegal products

There are two variants of such devices: Ozone Machines These devices emit ozone molecules that attach themselves to the surfaces in the room