bothwell v republic tobacco co Overview of Climate Litigation Tobacco Talk! February Newsletter

This can be due to the harsh throat hit that freebase nicotine can cause at higher strengths

Nationally, every new tobacco product must receive authorization from the Food and Drug Administration to be marketed and sold in the United States

Vaporization of herbs: lung exposure to steam with trace pyrolysis products, but 60-95% less tar and PAHs than combustion

Celebrities such as Awkwafina (using her legal name, Nora) promoted the product through testimonial videos.26 The companys efforts paid off: as of April 2018, the overwhelming majority of JUUL Twitter followers 80% were aged 13-20.27 Other companies engaged in similar tactics: PMI was recently forced to discontinue its social media campaign when journalists discovered its use of young adults, including a 21-year-old influencer, in its advertisements for heat-not-burn products.28 Reynolds American recently began promoting its Vuse e-cigarette on Instagram and Facebook after more than a year of losing market share to JUUL