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Proponents say it will save lives by encouraging young people to stay away from cancer- causing tobacco

As this 14 24 age group matures, they will account for a key share of the total cigarette volume for at least the next 25 years.[22] A 1975 memo stressed that to ensure increased and longer-term growth for Camel Filter, the brand must increase its share penetration among the 14 24 age group.[23] A 1985 research report testing Joe Camel ads found they were well received by focus groups of 18 24 year olds, while cautioning they also may be appealing to an even younger age group. In response, the Justice Department reportedly began investigating whether tobacco firms had committed perjury when testifying they had never deliberately marketed to children

March Adults 161 Youth 64 TOTAL 225 April Adults 67 Youths 2 TOTAL 69 May Adults 24 Youths 0 TOTAL 24 2020 Surgeon Generals Report: Smoking Cessation What Weve Learned in 30 Years Since the Last Report

Some of our brands have been around since 1952 and some have been born recently, gaining popularity across the country