Key Insight: The goal is not just to mask pain, but to keep it at a manageable level that allows you to rest and recover
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In 1928, Lucky Strike introduced its Cream of the Crop campaign, featuring celebrity testimonials from female smokers, and then followed with Reach for a Lucky Instead of a Sweet in 1929, designed to prey on female insecurities about weight and diet
I'd asked him, earlier in the day, why he held onto his castlewhether, once the renovation started dragging on, he'd ever thought about just getting rid of what had become, inescapably, a very expensive reminder of a difficult time
