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According to a recent Cochrane Review analysis of 78 studies, electronic cigarettes show more success in helping people quit smoking than traditional nicotine-replacement therapies, such as nicotine patches and gums

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The messages looked more like PSAs than advertisements, featuring taglines like When someone yells, Dude, thats so gay , well be there. Other ad campaigns have targeted queer customers more covertly by co-opting the language of freedom and choice used by LGBTQ rights activists

The smoke coming off the cigarette while it burns is still a major issue, though, so combine this with other methods, like smoking out the window and using masking scents