The Lung Health Study showed that using nicotine gum combined with intensive cognitive behavioural therapy (CBT) was effective and safe for helping these subjects to quit smoking.11,12 Later, Tnnesen and Mikkelsen,13 in a randomised, open-label study in which they used 4 forms of nicotine replacement therapy (NRT), found that, at the one-year follow-up, those who had received active treatment quit smoking more often than those who used placebo (5.6%
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"While menthol usage is declining with all cigarette usage, it's declining at a much slower rate, about half the rate, I believe, than regular-flavored cigarettes." And because menthol, a mint-flavored additive, is popular among African-Americans, the companies focus ads and coupons there
Together, these findings provide strong evidence that the addition of menthol to electronic cigarette products leads to greater dependence and addiction liability
