Mark McGuinness, Marketing Director at JTI UK , says: The Ploom brand has shown really encouraging growth, particularly over the last 12 months, and we have big plans to take this even further in 2024 with our expansion into the independent convenience channel outside of London. Our estimates suggest the Heated Tobacco category will be worth 400 million by 2027 [5] as more customers are seeking an alternative but familiar tobacco experience with devices that heat tobacco instead of burning it
Bold Cavendish and Virginia tobaccos roll deep in this blend, rich with spice, warmth, and just a touch of smooth, honeyed sweetness
Tobacco use is a primary contributor to preventable diseases and deaths, with significant health consequences such as cardiovascular disease, cancer, respiratory diseases, and various other chronic conditions 1
The complications and impacts of tobacco addiction on ones health describe the adverse physical, psychological, and social consequences that individuals experience as a result of their addiction to tobacco products, particularly those containing nicotine