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Additionally, the L&M filter was portrayed as futuristic and scientifically advanced through the Live Modern campaign the Miracle Tip was thus tied in with modernity and dubbed a modern miracle. Further miraculous were L&Ms claims to flavor and protection, represented in another L&M ad campaign, just what the doctor ordered. This slogan can be found on a few of the advertisements in this theme as well

Dr Rosemary Hiscock, the studys lead, said: For many years, the tobacco industry had used packaging to signal the difference between premium and cheap cigarette brands, with smokers often willing to pay markedly more for premium brands

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Excess acid in your mouth can wear down your teeth and cause bad breath