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The MAX Guard HEPA carbon filter contains 1000 grams of activated carbon

Since Marlboro is going to be Philip Morris & Company's major entry in the popular-priced filter field, the advertising must stand out and be remembered in a field distinguished by conflicting and very similar claims." Burnett's conclusion from Roper's research was direct: emphasizing filter technology would only reinforce the anxiety it was meant to ease

[27] However, claims about cigarette smuggling across state lines are generally overblown

Anti-tobacco groups have used the increasing cost as a campaigning tool to convince smokers to quit