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Trusting Marketing Claims Without Testing Evidence Many brands claim their purifier can remove smoke, but without proper testing air purifiers in real conditions, performance may fall short

We have known for many years that cigarettes that were misleadingly marketed by the tobacco industry as light or ultralight were not meaningfully less lethal than other cigarettes, That fact has led to bans on the terms, he notes

The big limitation of the paper is that it assumes that e-cigs are so much safer than [cigarettes] that the authors dont need to consider any continuing use of e-cigs as a complication

Consumers should be wary of any claims or links suggesting otherwise, as these are likely scams or misleading advertisements