8 Edward Cooke, A Voyage to the South Sea and Round the World in the Years 1708 to 1711 , 1969, p
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Saying that, I choose to smoke, and its an expression of my freedom, is something that, again, the companies have worked for a long time to reinforce, and its something that they know has resonance." Ling thinks that this framing is clever beyond just appealing to America's individualistic culture: "It also shields [the tobacco companies] from litigation because, if you started smoking because it was your choice, then if you get lung cancer its your fault
It included references to smokeless and nicotine replacement products, and pointed to the number of patent applications for non-combustibles from industry rivals.[23] But this was a dangerous time for the industry