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The California initiative proposed raising the cigarette tax in Americas most populous state- for the first time in 18 years by a whopping $2

The growth of the category in convenience channels (IRI), now worth approximately 8m a month (IRI), provides a large opportunity for wholesalers looking to expand their range and make the most of the category

They made the greatest dramatic impression, it seems to me, when viewers were able to juxtapose them in their minds with the content of the cigarette commercials