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Moreover, products can be branded in such a way as to specifically associate them with wealth or cultural power, thus symbolizing ones connections with the good life (stner and Holt 2009)

ANTIQUE ARENA may, in its sole discretion, apply any proceeds of sale then due or thereafter becoming due to the purchaser from us, or any payment made by the purchaser to us, whether or not intended to reduce the purchaser's obligations with respect to the unpaid lot or lots, to the deficiency and any other amounts due to us

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