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Marketing Daily : Documents show that in the 1980s, Philip Morris USA conducted sampling events in inner-city markets for menthol Benson & Hedges cigarettes because it was a very good way to reach Black consumers. Villanti : It goes back farther than thatprobably to the 1960s

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5 In the UK, smoking is the leading risk factor for early death, ahead of obesity, high blood pressure, cholesterol, and other behavioral and environmental factors